Non-Food Discounters Gain Ground on Aldi and Lidl

Action, Tedi, and Woolworth are capitalizing on consumer demand for affordable non-food items, challenging traditional grocery discounters.

Non-food discounters like Action and Tedi have seen consumer spending rise from €2.6 billion to €3.2 billion between 2022 and 2024.
In contrast, Aldi and Lidl have experienced a drop in non-food sales from €4 billion to €3.5 billion over the same period.
The shift is attributed to non-food discounters expanding their product range and store presence, offering a 'treasure hunt' shopping experience.
Economic conditions have led more consumers to prioritize budget-friendly options, boosting the appeal of non-food discounters.
Discounters are expanding rapidly, with Action planning to open up to 1,400 new stores by 2026, while Tedi aims to reach 5,000 locations.