NRL and Super League Expand Rugby League's Reach with Successful Las Vegas Showcase

The second year of the NRL's five-year Las Vegas plan saw increased attendance, media attention, and collaboration with UK Super League teams, signaling growing global ambitions.

The 2025 Las Vegas rugby league event drew over 45,000 attendees, surpassing last year's attendance and featuring expanded programming including four NRL games and a women's international match.
Collaboration with UK Super League teams Wigan and Warrington added a British element, boosting fan engagement and media coverage in both the UK and the United States.
The event marked the first profitable year of the NRL's five-year Las Vegas plan, with increased U.S. interest in the sport, particularly in streaming service subscriptions and sports betting opportunities.
Despite the success, challenges remain in growing rugby league's American audience, as much of the attendance consisted of traveling fans from Australia, New Zealand, and the UK.
Future plans for the NRL's U.S. expansion include exploring other major cities like Miami, Los Angeles, and New York, with discussions also underway for potential events in London.