NWSL Unveils New Kits for 2024 Season in Partnership with Nike

For the first time in its history, the NWSL introduces brand new primary and secondary kits for all teams, aiming to reflect local culture and enhance commercial growth.

• Every NWSL team receives new primary and secondary kits designed in collaboration with Nike, marking a league-wide initiative to showcase team identities and local culture.
• The design overhaul eliminates white shorts and introduces more cohesive and expressive kits, with a focus on storytelling and community engagement.
• San Diego Wave FC and Orlando Pride's kits stand out for their bold designs and local relevance, receiving high praise for embracing their unique color schemes and themes.
• Secondary kits face criticism for lack of uniqueness, following a league-wide template that limits team individuality.
• The new kits are part of a broader strategy to increase the NWSL's commercial appeal and fan engagement, with plans for more customized kits and third kits in the future.

2 Articles

Forbes ESPN