NYC Audubon Rebrands to NYC Bird Alliance to Address Namesake's Racist Legacy
The organization aims to foster inclusivity by distancing itself from John James Audubon's pro-slavery views.
- The rebranding follows a multi-year process involving over 1,000 stakeholders.
- John James Audubon's history as a slave owner and anti-abolitionist prompted the change.
- The National Audubon Society has decided to retain its name despite similar criticisms.
- NYC Bird Alliance is implementing additional inclusion efforts, such as bilingual bird guides and green roofs.
- Other chapters across the U.S. have also moved away from using the Audubon name.
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