OnlyFans CEO Aims to Rebrand Platform Beyond Adult Content

Keily Blair emphasizes the platform's diverse offerings, distancing it from its pornographic image.

OnlyFans CEO Keily Blair emphasizes the platform's diversity beyond adult content, aiming to rebrand it away from its pornographic image.
Blair asserts that OnlyFans is not a porn site, highlighting its wide range of content including sports, music, and comedy.
The rebranding effort follows a controversial decision in 2021 to ban sexually explicit content, which was later reversed due to backlash.
OnlyFans has paid over $8 billion to creators and continues to grow, with a 17% increase in revenue last year.
The platform seeks to cater to all adult interests, providing a safe space for creators and distancing itself from negative connotations of 'porn'.