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OnlyFans CEO Aims to Rebrand Platform Beyond Adult Content

Keily Blair emphasizes the platform's diverse offerings, distancing it from its pornographic image.

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Overview

  • OnlyFans CEO Keily Blair emphasizes the platform's diversity beyond adult content, aiming to rebrand it away from its pornographic image.
  • Blair asserts that OnlyFans is not a porn site, highlighting its wide range of content including sports, music, and comedy.
  • The rebranding effort follows a controversial decision in 2021 to ban sexually explicit content, which was later reversed due to backlash.
  • OnlyFans has paid over $8 billion to creators and continues to grow, with a 17% increase in revenue last year.
  • The platform seeks to cater to all adult interests, providing a safe space for creators and distancing itself from negative connotations of 'porn'.