OpenAI Develops Search Engine to Challenge Google

OpenAI's new search product, potentially powered by Microsoft Bing, aims to offer a fresh alternative to Google's search dominance.

OpenAI is reportedly developing a web search product that could directly compete with Google, potentially leveraging Microsoft Bing as part of its technology.
The new search tool's integration with ChatGPT or as a standalone product remains uncertain, with its design possibly including a premium tier for ChatGPT subscribers.
Despite previous efforts, Microsoft's Bing has struggled to significantly impact Google's search market share, but OpenAI's entry could introduce a formidable competitor.
Google is not standing still, investing heavily in AI for its search engine, including rebranding its Bard AI chatbot to Gemini and launching a new Android app.
The tech industry and investors are closely watching OpenAI's move, with Alphabet's stock sliding amid reports of the new search product.