Outdoor Voices Closes All Physical Stores, Shifts to Online-Only Model

The athleisure brand, once valued at $110 million, announces the closure of its 16 nationwide stores amid declining valuation and internal challenges.

Outdoor Voices is closing all of its 16 stores nationwide and will operate exclusively online.
Retail employees were informed of their imminent layoffs through Slack, with many expressing surprise and dissatisfaction over the lack of severance.
The company's valuation plummeted from $110 million in 2018 to $40 million by 2020, following internal friction and a challenging retail environment.
In-store merchandise prices will be slashed by 50 percent ahead of the closures, with further reductions up to 75 percent as the final day approaches.
Founded in 2012, Outdoor Voices attracted significant investor funding but has struggled with the economics of physical retail in recent years.