Paralympian Stef Reid Challenges Nike on Single Shoe Sales for Amputees

Stef Reid, a former Paralympian, has publicly urged Nike to sell individual shoes to amputees, highlighting a gap between the company's inclusive marketing and its sales practices.

• Stef Reid, a former Paralympic medalist, has called out Nike for not selling single shoes to amputees, despite using amputee mannequins in their advertising.
• Reid's request for a single shoe was denied by Nike, though the company offered her various discounts.
• Nike currently offers a limited selection of single shoes in the US but has plans to expand this program internationally.
• Other athletes and advocates have echoed Reid's sentiments, emphasizing the practical and ethical benefits of selling single shoes.
• Reid's campaign has gained significant attention, with her video on the issue receiving millions of views on TikTok.

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