Paris Olympics Boost NBC's Ratings and Ad Revenue

NBCUniversal sees a significant increase in viewership and advertising income during the 2024 Summer Games in Paris.

NBC averaged 32.2 million viewers across its platforms for the first 13 days of the Games, a 76% increase from Tokyo 2021.
Peacock streaming of the Olympics reached over 19.1 billion minutes, surpassing all previous Games combined.
The network's ad revenue exceeded previous records, making it the highest-grossing TV event in history.
The Games' success provided a positive collective viewing experience amid global and domestic tensions.
Athletes' performances and NBC's engaging coverage, including celebrity appearances, contributed to the high ratings.