PayPal Targets $2 Billion in Venmo Revenue by 2027
The company is expanding Venmo's features and merchant partnerships to position it as a comprehensive financial app.
- PayPal aims to grow Venmo's annual revenue to $2 billion by 2027, up from approximately $900 million in 2021.
- Venmo's expansion includes features like a debit card, in-store purchases, and the 'Pay With Venmo' option for merchants.
- The number of merchants using 'Pay With Venmo' increased by 50% in the past year, with partnerships including JetBlue, DoorDash, and Starbucks.
- PayPal is focusing on increasing user engagement and encouraging users to keep higher balances within the app for spending and saving.
- CEO Alex Chriss is prioritizing profitability and long-term growth, with projections of mid-single-digit user base growth and significant transaction volume increases by 2027.