Peacock Announces Subscription Price Increase Ahead of Summer Olympics

Peacock's price hike of $2 across its plans comes as the streaming platform prepares for the Paris 2024 Olympics, with new rates effective from July 18 for new subscribers and August 17 for existing ones.

Peacock to raise its Premium plan to $7.99 per month and Premium Plus to $13.99, reflecting a $2 increase.
Annual subscription rates also to rise, with Peacock Premium now at $79.99 and Premium Plus at $139.99.
The price adjustment coincides with the Paris 2024 Olympics, offering Peacock an opportunity to leverage its extensive coverage of the event.
Existing subscribers can enjoy current rates until their billing cycle updates post-August 17.
Peacock's subscriber base has grown to 34 million, boosted by recent additions and exclusive content offerings.

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