Peacock's Olympic Coverage Redefines Streaming Success

NBCUniversal's innovative approach to the Paris Games boosts Peacock's popularity and viewer engagement.

Peacock's 'Gold Zone' offers a dynamic, multi-view experience inspired by NFL's 'Red Zone.'
NBCUniversal surpasses 17 billion streaming minutes, breaking previous Olympic records.
Enhanced features like Multiview and AI-narrated highlights cater to diverse viewer preferences.
Strong performances by the U.S. team and post-COVID changes contribute to higher engagement.
NBCUniversal aims to retain new subscribers beyond the Olympics with continued innovative content.