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Peloton launches Repowered resale marketplace for used equipment

The marketplace aims to diversify Peloton’s revenue by offering customers a streamlined, AI-assisted way to sell used equipment.

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Overview

  • Repowered entered beta on June 3 in New York City, Boston and Washington, D.C., accepting seller listings only until inventory is sufficient for buyers.
  • Sellers set prices with a generative AI tool and receive 70% of the final sale while Peloton and Archive split the remaining 30%.
  • A Peloton History Summary will provide buyers with service history, warranty details and other transparency once the platform opens to purchasers.
  • Sellers can earn up to $600 in discounts on new Peloton gear when they trade in used equipment through Repowered.
  • Peloton aims to capture booming third-party resale demand to help offset declines in its subscription revenue.