Overview

• Penny Österreich officially rebranded from 'Penny Markt' to 'Penny' on May 8, 2025, unveiling a new logo, slogan, and yellow-dot emoji mascot.
• The Austrian relaunch includes modernized interiors in 60 stores, with 80% of its 320 locations targeted for renovation by 2027.
• To celebrate the rebrand, Penny Österreich is running a giveaway of 1,000 free shopping vouchers from May 8 to May 10, 2025.
• Penny Germany, following a 3% revenue increase in FY 2024 to €9.8 billion, plans 60 new store openings in 2025, replacing older locations.
• A new small-format store concept is being introduced in Germany, targeting urban neighborhoods with sales areas starting at 500 sqm.