PepsiCo Acquires Poppi in $1.95 Billion Deal

The acquisition positions PepsiCo in the growing prebiotic soda market, as it expands its portfolio with health-focused brands.

PepsiCo announced its acquisition of Poppi, a prebiotic soda brand, for $1.95 billion, including $300 million in anticipated cash tax benefits.
This move reflects PepsiCo's strategy to diversify its portfolio with 'better-for-you' products in response to increasing consumer demand for healthier options.
Poppi, founded in 2015 and rebranded after a 2018 'Shark Tank' appearance, has grown rapidly, surpassing $100 million in sales by 2024.
The functional beverage market, including prebiotic sodas, is projected to grow significantly, with sales expected to reach $2 billion by 2029.
Poppi faces ongoing legal scrutiny over its health claims, with a recent settlement including an $8.9 million fund for consumers.