Perplexity Launches AI-Powered Shopping Tools for U.S. Pro Users

The new feature allows users to make purchases directly within the search engine, but the AI's product recommendation criteria remain unclear.

Perplexity has introduced a shopping feature for its Pro users in the U.S., enabling direct purchases through its AI search engine.
The service integrates with Shopify, allowing seamless transactions and offering free shipping for Pro subscribers.
Perplexity's CEO admits uncertainty about how the AI determines product recommendations, highlighting a need for more transparency.
The company is launching a merchant program to enhance product data and improve recommendation accuracy without taking sales commissions.
Perplexity aims to compete with Google and Amazon by offering a one-click shopping experience and visual search capabilities.