Pew Study: A Quarter of Adult TikTok Users Generate Nearly All Content

A recent Pew Research Center study reveals that while TikTok's user base is diverse in age, a small fraction of highly active users are responsible for the majority of content.

A new Pew Research Center study finds that 25% of adult TikTok users in the U.S. are responsible for 98% of public content.
52% of adult users have never posted on TikTok, highlighting a significant lurker population.
The most active posters, who are not predominantly the youngest users, engage more with the platform by following more accounts and customizing their profiles.
85% of users find the content on their For You Page at least somewhat interesting, with 40% finding it extremely or very interesting.
The study also notes a growing trend of people using TikTok as a news source, with the percentage of U.S. adults doing so more than quadrupling over the last three years.