Overview

• Pirelli has formalized its upgraded role as Official Sponsor and Technical Partner of Luna Rossa for the 38th America’s Cup, building on its collaboration since 2018.
• The partnership focuses on advanced virtualization techniques derived from Formula 1, reducing development time and reliance on physical prototypes.
• AI-driven tools and advanced data management systems will be developed to optimize yacht performance and strategic decision-making.
• The collaboration includes intensive research into innovative, high-performance materials, leveraging Pirelli’s expertise in motorsport R&D.
• The 38th America’s Cup will mark its Italian debut in Naples in 2027, showcasing Italian technological and sporting excellence on a global stage.