Prada Group Reports 12% Sales Increase in Nine Months, Despite Challenges in Americas

Strong performance in Asia and Europe offset challenges in Americas, with Miu Miu brand showing rapid growth and ready-to-wear category seeing fastest growth.

• Over a nine-month period ending September 30, Prada Group sales increased by 12%, reaching 3.34 billion euros from 2.97 billion euros during the same period last year. At constant exchange rates, sales grew by 17%.
• Despite challenges in the Americas, the group saw strong performance in Asia and Europe - retail revenues in Asia Pacific grew 15% while sales in Europe increased by 13%.
• The Miu Miu brand showed rapid growth during this period with revenues climbing 49% to 446 million euros.
• The ready-to-wear category was the best performing, showing a 32% increase to 923 million euros - representing 31% of the total.
• Prada plans to continue with its investment strategy into 2024 despite challenging market conditions. They maintain their objectives to grow above the market average and will continue to focus on retail excellence.

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