Overview
- Prada is reportedly close to finalizing a deal to buy Versace from Capri Holdings for approximately €1.5 billion ($1.6 billion).
- The acquisition would position Prada as a stronger competitor to French luxury giants like LVMH and Kering.
- Versace, known for its bold designs, has struggled financially under Capri Holdings, reporting losses and declining revenues in recent years.
- Prada's financial stability, bolstered by strong performance from its Miu Miu brand, could aid in revitalizing Versace's operations and brand potential.
- If completed, the deal would mark a significant move in consolidating Italian luxury brands and reversing the trend of foreign ownership in the sector.