Private-Label Groceries Gain Popularity as Inflation Drives Consumer Choices

As grocery prices soar, consumers increasingly turn to store brands for affordability and quality, reshaping the retail landscape.

Private-label brands are becoming more popular as consumers seek cost-effective alternatives amid inflation and rising interest rates.
Grocers are investing in their store brands by expanding product lines, enhancing branding, and increasing shelf space.
Consumer perceptions of private-label quality have improved, challenging the notion that these products are inferior to name brands.
Retailers see private-label products as a loyalty strategy, offering better margins and encouraging repeat business.
The trend towards private-label purchases is expected to persist, with grocers continuing to prioritize and grow their in-house offerings.