Pro-Biden PAC Invests $1 Million in Social Media Influencers for 2024 Election

The move is part of a larger strategy to attract young voters, despite challenges with TikTok's strict political advertising policies.

Pro-Biden super PAC, Priorities USA, is investing $1 million in a program to engage 150 social media influencers to post during the 2024 election cycle.
The initiative is part of a larger Democratic strategy to attract young voters in battleground states, who polls show are increasingly critical of Biden.
The PAC plans to transition all its spending to digital communications in 2024, focusing on reaching people who don’t see typical campaign ads on TV.
However, the PAC has run into issues with TikTok's strict policies banning political advertising, including branded political content from creators.
Despite this, Priorities USA is committed to following guidelines from TikTok and other platforms, and plans to continue working with them throughout the election cycle.