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Publicist Assured Belichick of Book-Centric CBS Interview That Shifted to Personal Topics

Leaked emails reveal Simon & Schuster’s David Kass promised CBS would limit questions to 'The Art of Winning' before Jordon Hudson repeatedly intervened to steer the conversation back to the book.

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Overview

  • Leaked April emails show David Kass told Belichick the CBS interview would focus solely on his new book.
  • Kass traveled to North Carolina on March 20 and warned that CBS wouldn’t share questions in advance while pitching the segment as a sales boost.
  • When the April 27 segment aired, it featured six questions about Robert Kraft, the 'Dynasty' miniseries and Belichick’s girlfriend Jordon Hudson.
  • Belichick released a statement accusing CBS of selective editing and said Hudson stepped in to refocus the discussion on his book.
  • CBS maintains there were no preconditions for the interview, and observers have raised questions about Hudson’s influence on Belichick’s public appearances.