Puma Announces Job Cuts and Lower Profit Forecasts for 2025

The sportswear company cites geopolitical tensions, weak demand in key markets, and restructuring costs as factors behind its conservative outlook.

Puma plans to cut 500 jobs globally as part of a cost-reduction program aimed at improving profitability.
The company has forecast 2025 earnings before interest and taxes (EBIT) between €520 million and €600 million, falling short of analysts' expectations.
Puma's 2024 sales grew 4% to €9.62 billion, with footwear sales increasing by 5.4%, but overall profitability remained stagnant.
Weaker consumer demand in the U.S. and China, along with ongoing geopolitical and economic challenges, has negatively impacted growth projections.
Puma's restructuring efforts include closing unprofitable stores and incurring one-time costs of up to €75 million.