Puppy Bowl 2025 Brings Record Number of Rescue Dogs to the Field

The annual event, airing February 9, highlights adoption efforts with 142 puppies from 80 shelters, including special needs dogs.

Puppy Bowl XXI will air on February 9, 2025, ahead of the Super Bowl, showcasing 142 rescue puppies from 80 shelters across 40 states and beyond.
This year's event includes 11 special needs dogs, aiming to promote the adoption of all featured animals, which historically achieve a 100% adoption rate.
The competition between Team Ruff and Team Fluff is pre-recorded over several days, with multiple endings filmed to keep the final outcome a surprise until broadcast.
Referee Dan Schachner, in his 14th year, emphasizes the event's mission to support rescue animals and has personally fostered and adopted dogs inspired by his role.
Brands participating in the Puppy Bowl contribute not just financially but also by supporting animal rescue efforts, aligning with the event's advocacy goals.