PZ Cussons to Divest St. Tropez Brand and Reassess African Operations

In a strategic overhaul, PZ Cussons plans to sell its St. Tropez self-tanning brand and review its business in Africa amid economic challenges in Nigeria.

• PZ Cussons is selling its St. Tropez brand, acquired in 2010, as part of a broader restructuring to reduce debt and focus on more competitive areas.
• The company faces significant economic challenges in Nigeria, impacting its financial performance and leading to a strategic review of its operations.
• Despite currency devaluation and trading difficulties in Nigeria, PZ Cussons reported a like-for-like revenue growth of 6.4% in the third quarter.
• The proceeds from the sale of St. Tropez will be used to invest in organic growth and further reduce the company's gross debt.
• PZ Cussons is also considering targeted acquisitions to strengthen its portfolio in key categories and geographies.

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