QVC Group Lays Off 900 Employees in Strategic Shift to Social Shopping

The company consolidates operations and pivots to live social shopping to address declining TV revenues and adapt to changing consumer habits.

QVC Group has eliminated 900 U.S. jobs, representing 5% of its global workforce, as part of a major consolidation effort.
HSN's operations in St. Petersburg, Florida, are being relocated to QVC's headquarters in West Chester, Pennsylvania, with some employees staying temporarily to assist with the transition.
The layoffs align with QVC Group's pivot to live social shopping and digital platforms to counter declining traditional TV shopping revenues.
The company has introduced a 'WIN' strategy, emphasizing consumer accessibility, inspiring products, and modernized operations to redefine its retail approach.
QVC Group is expanding its programming to attract younger audiences, including live sports, reality competitions, and a late-night talk show.