Record $240.8 Billion in Online Sales Expected for 2024 Holiday Season

Driven by discounts and Buy Now, Pay Later services, mobile shopping will dominate as consumers trade up for higher-priced items.

Adobe Analytics forecasts an 8.4% increase in U.S. online holiday sales, reaching $240.8 billion.
Mobile devices are expected to account for 53.2% of online purchases, totaling $128.1 billion.
Significant discounts, up to 30%, are anticipated, particularly in electronics, toys, TVs, and apparel.
Buy Now, Pay Later services are projected to drive $18.5 billion in online spending, an 11.4% increase from last year.
Consumers are expected to trade up to more expensive goods, reversing a trend of trading down due to inflation.