Red Cross Taps into Nostalgic Snoopy T-Shirts and Trip Raffles to Boost Blood Supplies

The American Red Cross has launched a creative campaign offering limited edition Snoopy t-shirts and vacations to encourage people to donate blood.
The t-shirts feature the "Joe Cool" version of Snoopy and are being offered to those who donate blood before April 23.
In addition to the t-shirts, donors will be entered into a raffle to win a trip for two to Sonoma County, California, the home of Snoopy creator Charles Schulz.
Blood banks often face shortages, so the Red Cross is hoping nostalgia for the Peanuts gang and the chance at a free vacation will motivate more people to roll up their sleeves and donate.
The campaign is going viral on social media and has already inspired an uptick in blood drive signups and donations.