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Reddit API Price Increase Threatens Third-Party App Ecosystem

  • Reddit announced plans to start charging apps and developers for API access, similar to Twitter's model.
  • Popular Reddit app Apollo estimates the new pricing would cost $20 million a year to operate, an unsustainable amount.
  • The high fees are intended to drive users to Reddit's official app and boost ad revenue and Reddit Premium subscriptions.
  • Reddit's API pricing scheme is far more expensive than other social networks, shocking app developers who can't afford the costs.
  • The pricing may wipe out Reddit's community of third-party apps, crushing many businesses and angering devoted users.
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