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Retailers Navigate Tariff Fallout as Walmart Confirms Price Hikes

Major U.S. retailers diverge on strategies to manage Trump administration tariffs, with Walmart signaling price increases and others opting for mitigation or absorption.

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People walk by a Target store in midtown Manhattan in New York City, U.S., March 21, 2025. REUTERS/Kylie Cooper/File Photo
FILE PHOTO: Shoppers browse a Walmart Supercenter a day after U.S. President Donald Trump announced new tariffs, in Secaucus, New Jersey, U.S. April 3, 2025. REUTERS/Siddharth Cavale/File Photo

Overview

  • Walmart has announced selective price hikes due to tariff-driven cost pressures, despite maintaining its full-year financial forecast.
  • President Trump has publicly urged Walmart to absorb the tariffs rather than pass costs onto consumers, intensifying tensions between the administration and retailers.
  • Target and Home Depot are employing strategies to minimize consumer impact, with Target pledging to offset most tariff costs and Home Depot avoiding broad price increases.
  • Amazon reports no significant changes in pricing or customer demand, highlighting its ability to shield consumers from tariff effects through diverse seller actions.
  • Retailers across the board are revising financial guidance and reconfiguring supply chains to adapt to volatile trade policies, with some shifting materials to avoid tariffed goods.