Ring Announces Price Hike for Basic Subscription Plan

Customers express frustration over the 43% increase in subscription costs, with no additional benefits offered.

Ring's Basic subscription plan will see a 43% price increase from £34.99 to £49.99 per year starting in March.
Amazon, Ring's parent company, claims the price adjustment is due to continued investment in service enhancements, despite customer backlash.
The price hike has led to a wave of subscription cancellations and public outcry on social media and Ring's message boards.
Consumer advocacy groups demand transparency from Ring on how the increased fees will improve service amidst rising living costs.
Competitors like Google Nest and Wyze offer alternative subscription plans, potentially influencing customer choices in the smart security market.