Rio de Janeiro's Carnival Kicks Off with Samba Spectacle and Economic Boost

The iconic festival begins with the handover of the city’s keys to 'King Momo,' promising vibrant parades and a significant economic impact.

Rio de Janeiro's Carnival, often called the world's largest party, officially began with the symbolic key handover to 'King Momo' by Mayor Eduardo Paes.
The festival is expected to attract eight million visitors and generate an estimated 5.7 billion Reais (approximately 936 million Euros) in economic activity.
The Sambodrom parades feature performances from 12 top samba schools, now spread over three days for extended viewing and participation.
A total of 457 street parades, called 'blocos,' will bring music and dancing to neighborhoods across the city in the coming days.
The Sambodrom, designed by architect Oscar Niemeyer, serves as the centerpiece for the event, with tens of thousands of spectators and millions watching worldwide.