Rio de Janeiro's Carnival Officially Begins with Key Handover to 'King Momo'

Mayor Eduardo Paes inaugurates the world-famous festival, expected to draw millions and generate nearly €1 billion in economic activity.

The Carnival in Rio de Janeiro commenced with the ceremonial handing of the city key to 'King Momo,' the symbolic ruler of the festivities.
Mayor Eduardo Paes declared 'King Momo' as the city's leader until Ash Wednesday, marking the start of vibrant celebrations.
This year's Carnival features 457 approved street parades and performances by top samba groups at the iconic Sambadrome, designed by architect Oscar Niemeyer.
The event is expected to attract eight million visitors to Rio and engage millions more through television broadcasts worldwide.
Rio's city administration estimates the festival will generate 5.7 billion reais (approximately €936 million) in economic activity through tourism and related services.