Rising Costs Push Germans Toward the Humble Stulle

A new survey highlights the growing popularity of traditional bread-based meals as inflation reshapes eating habits in Germany.

Around 30% of German adults report turning to the traditional 'Stulle' (a type of sandwich) as a cost-saving measure amid rising inflation.
Younger Germans (ages 18-44) are more likely to embrace the trend, with 43% citing financial reasons, compared to just 19% of those over 55.
The Stulle is seen as a practical, affordable, and versatile meal option, with its simplicity resonating in a fast-paced modern lifestyle.
The trend also reflects a shift toward nostalgia and authenticity, with some viewing the Stulle as a symbol of tradition and self-sufficiency.
Vegetarian and vegan options, such as avocado and plant-based cheese, are becoming increasingly popular, especially among younger demographics.