Robert Kraft's Foundation to Combat Antisemitism Buys Super Bowl Ad

The ad is part of the 'Stand Up to Jewish Hate' campaign, highlighting the significant increase in antisemitism.

Robert Kraft, owner of the New England Patriots, is buying a Super Bowl ad to highlight the rise of antisemitism, marking the first time his Foundation to Combat Antisemitism (FCAS) is buying an ad during the event.
The ad is part of the 'Stand Up to Jewish Hate' campaign, which was launched in response to several antisemitic incidents, including comments from Kanye West and the October 7 assault by Hamas militants in Israel.
FCAS research shows a significant increase in antisemitic posts and Google searches, with 183 million posts on social media related to antisemitism and Jewish culture in 2023 — a 330% increase from the prior year.
Kraft has recently poured millions of dollars into FCAS to combat the spread of hatred and raise awareness.
The Super Bowl ad, costing a reported $7 million, will air on CBS on February 11.