Particle.news
Download on the App Store
5 ARTICLES
·
6d ago

Roblox Launches In-Game Physical Merchandise Sales with Shopify Integration

The platform's new Commerce APIs and Approved Merchandiser Program enable U.S. creators to sell physical goods, driving revenue and brand partnerships.

Image

Overview

  • Roblox's Commerce APIs are now live, allowing eligible U.S. creators aged 13+ to sell physical merchandise directly within their games.
  • Shopify is the first integrated partner, enabling creators to link their Shopify catalogs to Roblox experiences for seamless in-game purchasing.
  • The Approved Merchandiser Program connects physical purchases to exclusive digital avatar items, enhancing the shopping experience.
  • Early adopters like Twin Atlas have reported six-figure revenue, with 90% of orders placed through in-game integrations.
  • Major brands such as Fenty Beauty, Warner Bros., and The Weeknd are using the platform to sell products and ticket bundles, with plans for further expansion.