Roblox to Enable Real-World Game Sales and Merchandise Integration

Upcoming features aim to boost developer earnings and user engagement on the platform.

Roblox to launch real-money game sales on PC later this year, expanding to other platforms in the future.
Developers will earn 50% to 70% revenue share based on the price of their games.
Roblox aims to allow creators to sell physical merchandise within their games via platforms like Shopify.
New features include Roblox Party for social gaming and partnerships to integrate music content.
Roblox sets ambitious goals, including reaching one billion daily active users.