Roku to Launch High-End Pro Series TVs with AI-Powered Features

The new line of TVs, available in spring 2024, represents Roku's strategic expansion into the competitive television market.

Roku is set to launch a new line of high-end TVs, the Pro Series, in the US in spring 2024, with prices up to $1,500.
The Pro Series TVs will feature a 4K QLED display, Mini-LED, local dimming, enhanced audio technology, and a design that rests flat against the wall.
The new TVs will be available in three sizes: 55 inches, 65 inches and 75 inches.
Roku will also introduce a new set of AI-powered features, called Roku Smart Picture, which will automatically adjust the picture based on the content being displayed.
The introduction of the Pro Series represents Roku's strategic expansion into the highly competitive television market, aiming to continue the momentum in device sales while diversifying its product offerings.