Rolex Raises Prices on Gold Watches Following Surge in Gold Value

The luxury watchmaker increases prices on gold models by up to 18.5% as gold prices hit record highs in 2024.

Rolex has implemented its annual price hike, with gold models seeing the most significant increases, some rising by as much as 18.5%.
The price of gold surged by 27% in 2024, reaching a record high of $2,790 per ounce, driving up costs for Rolex's gold timepieces.
Popular gold models like the Cosmograph Daytona, Day-Date, and GMT-Master II experienced price jumps ranging from 8% to 14%.
Steel and platinum Rolex watches saw more modest price increases of around 1% to 3%, reflecting the stability of those materials' costs.
Analysts predict continued demand for Rolex watches despite higher prices, with gold prices expected to rise further in 2025.