Rolls-Royce Invests £300M to Expand Bespoke Car Production

The luxury carmaker is doubling its Goodwood facility to meet growing demand for custom vehicles and prepare for an electric future.

Rolls-Royce is investing £300 million to expand its Goodwood manufacturing facility, marking its largest investment since the plant's 2003 opening.
The expansion will focus on bespoke and Coachbuild programs, enabling ultra-wealthy clients to commission highly personalized vehicles, including one-off designs.
The company reported a 10% increase in bespoke customization spending per vehicle in 2024, with the Middle East leading in bespoke value, followed by North America and Europe.
Rolls-Royce sold 5,712 vehicles in 2024, its third-highest annual total, despite a 5% drop from 2023 due to model updates, including the all-electric Spectre.
The expanded facility will also support the transition to all-electric models, with Rolls-Royce planning to phase out V12 petrol engines by 2030.