Rugby League Expands Global Reach with Las Vegas Showcase

The NRL’s second year in Las Vegas sees growth in attendance, international involvement, and media attention, solidifying its five-year plan to promote the sport globally.

• The 2025 Las Vegas event featured an expanded lineup, including four NRL games, a women's Test match, and a Super League game, drawing over 45,000 attendees.
• British teams Wigan and Warrington joined the event for the first time, bringing a unique fan culture that enhanced the atmosphere and broadened the event’s appeal.
• The NRL reported breaking even financially this year after a $1 million loss in 2024, with increased revenue from U.S. sports betting and streaming subscriptions.
• The women’s match highlighted the skill gap between Australia’s Jillaroos and England, raising questions about future matchups to ensure competitive balance.
• Plans are being explored to expand the NRL’s U.S. presence to cities like Miami, Los Angeles, and New York, with London’s Wembley Stadium also under consideration.

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