Overview

• Sainsbury's has officially discontinued its Patisserie Valerie cake slices, previously available at 400 in-store bakery counters, without providing a reason.
• Patisserie Valerie, a British bakery chain established in 1926, has not issued a statement regarding the removal of its products from Sainsbury's stores.
• The cake slices, introduced through a 2020 partnership, offered premium café-style desserts like Salted Caramel & Chocolate Bombe and Strawberry Gateau.
• Sainsbury's is piloting new SmartShop handheld payment devices in Richmond and Kempston, allowing customers to pay directly on the device without queuing.
• The trial responds to customer feedback favoring physical handsets over mobile apps, aiming to simplify the shopping experience and reduce checkout friction.