Samsung Partners with Instacart to Bring AI-Powered Grocery Ordering to Smart Fridges

The 2025 Bespoke refrigerators will feature AI Vision technology and Instacart integration, enabling users to track inventory and order groceries directly from the fridge screen.

• Samsung's 2025 Bespoke refrigerators, including the 32-inch Family Hub+ and the compact 9-inch AI Home, feature advanced AI Vision technology for food recognition and inventory tracking.
• The refrigerators use built-in cameras to monitor contents and identify up to 37 commonly purchased items, with users able to manually add others via the Samsung Food app.
• Through a newly announced multi-year partnership with Instacart, users can restock groceries directly from their fridge screen using Instacart's product-matching API.
• Customers will need Samsung and Instacart accounts, Wi-Fi connectivity, and access to Instacart's service area to use the feature, which launches later this year via a firmware update.
• The integration builds on Samsung's effort to enhance kitchen convenience, with older AI Family Hub+ models also set to receive the update.

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