Overview

• Pre-promotional prices for 15 of 24 San Miguel products have risen significantly across the UK's major supermarkets, with some increasing by as much as 38%.
• The price of single 660ml bottles has seen the steepest rise, up by an average of 15.5% (34p) to £2.55 since January 1, 2025.
• Sainsbury’s raised the price of 660ml bottles from £1.99 to £2.75, while Morrison’s increased it from £2.20 to £2.50.
• Asda reduced the size of its San Miguel bottles from 660ml to 620ml and nominally lowered the price from £2.05 to £1.94, reflecting a shrinkflation approach.
• Budweiser Brewing Group cites government-imposed duties and new packaging taxes as key drivers of the price increases, while planning marketing campaigns to support the brand.