Saratoga Spring Water Gains Viral Fame Through TikTok Morning Routine

A TikTok video by Ashton Hall featuring an eccentric morning routine has brought widespread attention to Saratoga Spring Water, boosting its parent company's visibility and stock performance.

• Ashton Hall's TikTok video, showcasing an eccentric morning routine with Saratoga Spring Water, has garnered nearly 100 million views since the weekend.
• The video prominently features Saratoga's distinctive blue-glass bottle, which has become a focal point of memes, jokes, and imitations across social media.
• Primo Brands, the parent company of Saratoga Spring Water, saw its stock price rise by up to 3% in early Monday trading before stabilizing.
• The viral video has significantly increased public awareness of Saratoga Spring Water, though it remains unclear if this will lead to higher sales.
• Saratoga Spring Water has experienced strong growth, with net sales rising from $13 million in 2021 to $71 million in 2024 under Primo Brands' ownership.

3 Articles

Sherwood News Investopedia Fast Company