Overview
- Saudi Arabia will lift its alcohol ban at 600 tourist sites by 2026 to attract international tourism and investment.
- Licensed venues, including five-star hotels and luxury resorts, will serve wine, beer, and cider under strict regulations.
- Spirits and liquor above 20% ABV, as well as alcohol in public spaces, homes, shops, and fan zones, will remain prohibited.
- The policy aligns with Vision2030, Crown Prince Mohammad Bin Salman's modernization plan to boost the Kingdom’s global image.
- Officials aim to compete with Gulf neighbors like the UAE and Bahrain, which already permit alcohol in tourist zones.