Saxon Breweries Report 3% Drop in Beer Sales for 2024

A long-term decline in beer consumption continues, though a year-end sales boost offers a glimmer of optimism.

Beer sales in Saxony fell by 3% in 2024, totaling approximately 666 million liters, continuing a downward trend since 2015.
Overall, Saxon beer sales have dropped by 22%—or 190 million liters—over the past decade.
Nationwide beer sales also declined by 1.4% in 2024, reaching 8.3 billion liters, reflecting broader industry challenges.
Key factors cited include changing consumer habits, demographic shifts, and reduced operating hours or closures of rural pubs and restaurants.
December 2024 showed a 4.6% increase in Saxon beer sales compared to the previous year, contrasting with a national decline of 1.6% for the same period.