Scope3 Launches AI-Powered Brand Safety Platform to Challenge Market Leaders

The new platform uses customizable AI agents to enhance brand safety, sustainability, and transparency in digital advertising.

Scope3's Brand Standards platform allows advertisers to create custom AI agents for brand safety, tailored to their values and goals.
The platform improves brand suitability by moving beyond keyword blocking, reducing false positives and unnecessary content blocking.
Initial partners include Meta, Amazon DSP, Index Exchange, and Dotdash Meredith, with plans to expand across the industry.
The AI-driven system aims to reduce ad waste and carbon emissions, with tests showing an average 30% reduction in campaign footprints.
Scope3 integrates Ebiquity's Effective Responsible Advertising Curriculum to enhance compliance and best practices for advertisers.