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Selection Sunday Unveils NCAA Tournament Brackets for Men’s and Women’s March Madness 2025

With expanded viewership and record-breaking sponsorships, both tournaments showcase the growing prominence of college basketball.

  • The 68-team brackets for the 2025 NCAA Men’s and Women’s Basketball Tournaments will be revealed on March 16, with the men’s show airing at 6 p.m. ET on CBS and the women’s at 8 p.m. ET on ESPN.
  • The Women’s March Madness has seen unprecedented financial growth, with ad spending rising 139% year-over-year to $244.4 million in 2024, signaling a transformative shift in women’s sports marketing.
  • Regular season metrics for women’s basketball reached historic highs, including a 41% viewer increase over two seasons and record-breaking engagement on ESPN platforms.
  • Duke and Auburn are competing for the men’s No. 1 overall seed, with Auburn boasting a strong resume but recent losses potentially impacting its ranking.
  • The tournaments will culminate with the men’s championship on April 7 in San Antonio and the women’s championship on April 6 in Tampa, promising exciting matchups and star performances.
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